It pays to think outside the TV box with sports sponsorship

By Sam Grimley

March 5, 2020

GumGum’s commercial director Sam Grimley explores how social content offers vast potential for soccer sponsorship.

There have been millions of pieces of footage shared on social feeds of the ecstatic reactions of fans when their team wins in a spectacular fashion. But when Kensington Palace's Instagram feed, with its 11.2 million followers, carried footage of none other than Prince William leaping for joy on the terraces after English soccer club Aston Villa were promoted in the top flight last summer, it was a pivotal moment for the sports sponsorship community

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